This is a Students’ blog. It is a platform for us, the Students of School of Health Systems Studies (SHSS) to express our ideas; but please note the word “IDEA”. An idea, a product of human mind...there is no guarantee of it being right but that doesn’t mean that we cannot express it! The blog is not a peer-reviewed journal or a sponsored publication. That does mean something…it means that information here is the product of our brain which is under evolution at SHSS and it is UNPROOFED and UNREVISED.

The opinions expressed by the SHSS Student Bloggers and those providing comments are theirs alone, and do not reflect the opinions of the School of Health Systems Studies or any employee thereof. School of Health Systems Studies and Tata Institute of Social Sciences is not responsible for the accuracy of any of the information supplied by the Student Bloggers.

Monday, December 7, 2009

Effective Media Intervention Competition on Tobacco Control

Health Communication and Education is an effective means of bringing about changes in behaviors and lifestyles that are conducive to good health. The power of various forms of media in communicating thoughts, ideas and knowledge is well known in all walks of life. Media campaigns to promote healthy lifestyle can serve as keys for motivating and bringing about behavior change in an individual, and subsequently the society.

In spite of the vast scope of the media in influencing the minds of millions, it is not used effectively to create awareness about contemporary health issues. In view of this, the School of Health System Studies at Tata Institute of Social Sciences introduces “From Ideas to EXPRESSIONS for Health” – a competition on presenting effective media interventions for health related information dissemination and education.

The competition is part of “Clairvoyance 09” and is open to participation from students of varied streams of knowledge such as Public Health, Media and Cultural Studies and all other institutions which study media and communication as part their curriculum. The competition is an attempt to generate innovative and influential media messages, which shall be utilized by funding agencies, academicians, public health service providers and media personnel.

Theme for this year:

““Effective Media Interventions for Tobacco Control”


For complete detials, please visit http://shss.tiss.edu/index_files/Expressions.htm